The book was written under time pressure and left no possibility for advertisement. If the German Foreign Office and the Saudi General Presidency for Youth Welfare had not bought a part of the edition, the book would have become a large losing action. The book was a kind of a seasonal ware, like Christmas trees, if they are not sold by the 24th of December, they will find their way into the garbage container. About half of the book edition landed after the World Cup into the paper recycling.